Best Alternatives to Google Ad's Planner

Last year Google announced that it would be discontinuing several features on its DoubleClick Ad Planner. This led  many users to look for other platforms that provide similar services. This Google product was a widely used tools by website owners, and they gained valuable information using this tool. Some of the changes include removal of ads or domains that do not fall in the Google Display Network otherwise known as the GDN. This has certainly dismayed many active users of the service, as it cannot be used for premium ad placements anymore, and many domains do not fall into the Google Display Network

How it was useful
This tool was very handy, especially for people involved in digital marketing. It enabled them to get quick and easy analysis of website traffic, demographics, income of households, and so on. It also enables you to find out which sites are doing well in a particular niche.  Though this data isn’t always very accurate, it provides vital information to many websites, both big and small.
This application can be used not only on one’s own website, but on other websites too. This way you can conduct research on your competitors’ websites as well.  Some of the filter options that are no longer available with the application include audience filters of You Tube channel (though the content filters are still available), education, keywords and etc. Information that no longer will be available includes site language, domain research, site info, and many others.
Easy alternatives to Google’s DoubleClick Ad Planner
For those who have been looking everywhere for a suitable replacement for Google’s AdPlanner tool, I am going to highlight about some good and effective alternatives to Google Ad planner. For information regarding ad placement and any non-GDN sites, the IAB Digital Advertising Directory is one of the best available options. This tool proves to be quite useful, and is free to use. It contains almost all the top websites, and they are listed here. You can find more about this tool here.
For site discovery, there are free tools available from many sources. Some of them include, Quantcast, Compete and Alexa. Also, Markosweb is a web service that will help users find out various information about the traffic of a particular website, just like the other tools that has been listed above.
Even the publisher center from Google has been removed. This handy tool helped publishers in the claiming of their own websites. They could also maintain ad placement accordingly. An alternative to this is the Data Card Publisher. This is a free tool developed by NextMark and allows publishers to create and maintain listings of their own in the directory.
For those people who want to create new media plans, there is a tool out there to help them as well. It is again from NextMark and is called Digital Media Planner. This tool is not that expensive and proves to be an efficient alternative to ad placements and non-GDN sites.